Job Title: Digital Marketing Manager
Department: Marketing
Reports To: Director Marketing and PR
Location: Nairobi
Position Overview:
- We are looking for a highly motivated individual who loves and thrives in the Social Media environment.
- Will be a Social Media Manager with deep knowledge and interest in social media, including latest industry trends and technology.
- You will be the voice of the company on social and digital media and will progressively generate great content, create new ideas and campaigns while measuring their effectiveness.
Responsibilities
- Manage and actively implement social media and other digital marketing methods while integrating new ideas on all our social media platforms
- Establish and maintain social media content calendar
- Proactively and creatively update our clients on recent developments through social media, while cultivating leads.
- Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
- Develop a strategy and implement a proactive process for capturing customer online reviews.
- Monitor online ratings and respond accordingly.
- Design, create and manage promotions and Social ad campaigns.
- Identify and engage with brand advocates within the broadcast industry
- Identify and engage with industry influencers
- Provide social media insights to the business for implementation
- Grow company’s fan base and engagement across all our social media platforms
- Conversion of fan/follower base to customers
- Overseeing the social media strategy for the company
- Managing online brand and product campaigns to raise brand awareness
- Managing the redesign of the company website
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Developing and managing digital marketing campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Constantly monitor discussions and comments on social media channels strategize with team on response/interaction in a professional but social media format. respond/ interact as much as possible in a very professional but social media formats
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies.
- Provide thought leadership and perspective for adoption where appropriate
- Evaluating customer research, market conditions and competitor data
Qualifications
- Relevant Bachelors Degree from an accredited institution.
- At least 3 years in Digital/Social Media Marketing and Management.
Skills
- Must have experience in implementing Google, Facebook, Twitter, Instagram advertising platforms,
- Should be able to handle the advertising resource allocation and advertising insight independently without agency and achieve satisfactory and cost effective effect on promotions
- Should be able to draw up and implement digital media campaigns or digital media content promotion plan, and review data reports, insight and take away.
- Knowledge of and experience in using web analytics tools and implementation (google analytics, Radian 6, Hootsuite, Lithium).
- Must be fluent in verbal and written English
- Have strong writing skills and attention to details in order to write effective copy in different styles.
- Must have experience managing Social Media accounts
- Must be able to demonstrate an ability to create viral posts/tweets that will attract/engage potential customers
- Must be able to set up automatic scheduled posts/tweets using available tools online
- Must be able to link our social media accounts so that the posts/tweets are posted across multiple platforms
- Must be knowledgeable of tracking tools to measure engagement, conversion and ROI
- Must be very knowledgeable in social media marketing and the latest trends
- Must be able to set up and manage social media advertising
- Be organized, creative, use initiative and be a strategic thinker with ability to multitask.
- Be a great problem solver. Know how to best communicate the company’s message on different platforms.
- Strong research skills. Know what is happening in the fast changing world of social and digital media.
How to Apply
Qualified candidates should send their application letters and CV’s quoting relevant skills and experience to jobs@startimes.com.cn
Kindly include names of three referees and a daytime telephone contact.
All applications to be received latest 12.00 noon, Tuesday 10th May 2022.