Position Title: Inbound Marketing Executive
The Organisation: Our client is a premium coworking space provider, that offers a vastly superior workplace where innovators, business leaders and investors, both local and international, can comfortably and productively gather in a creative and sophisticated environment.
They offer beautifully designed and ergonomically mindful modern offices (studios) for companies of all sizes in the Nairobi market.
The Position: Inbound Marketing Executive is a marketing professional with expertise in attracting customers with content designed to attract qualified prospects and converting them into leads and customers.
We’re passionate about we market our services and are looking for a great Inbound Marketing Manager to help us fulfil our mission.
Are you experienced enough and ready to take full responsibility for our inbound marketing strategies including social media, blogs and lead generation?
Our ideal candidate thrives when being challenged and is enthusiastic
about working in a fast-paced environment. If you are eager to work
with smart people to solve complex problems, then we are
looking forward to hearing from you!
Key Responsibilities
- Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.)
- Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition
- Optimize marketing automation and lead nurturing processes through email, content, and social channels
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers
- Conducting customer, competitor, and product research
- Create monthly reports containing a robust description of monthly
activity, suitable advice and recommendations and a clear summary of
performance against the key performance indicators
and metrics - Propose new and improved inbound marketing campaign ideas
The Candidate
Education & Experience
Technical Competencies
- University degree/Diploma in Sales/Marketing or any other related business study
- Previous experience in a marketing role for a minimum of three (3) years
- Data-driven and research-oriented
- Proficiency in marketing automation and blogging software features
- HTML/CSS, Adobe Creative Suite hands-on experience is an advantage
- Experience in Data analysis
- Experience working with a coworking space provider is an advantage
Behavioural Competencies
- Excellent communication and interpersonal skills
- Strong organizational and time management skills
- Creative and strategic thinking skills
- Critical thinker with strong problem-solving skills
- Strong adaptability
- Self-starter with a strong bias for action
How to Apply:
Interested and qualified candidates are invited to submit a Curriculum Vitae (CV) with details of relevant experience to talentresource254@gmail.com.
Deadline for receiving applications is 29 July 2022.
Applicants MUST include the title of the position INBOUND MARKETING EXECUTIVE in the subject line of the email.
Only shortlisted candidates will be contacted.