Position Title: Business Development & Digital Marketing Manager
Nature of Job: Full Time
Salary: Kshs 100,000 – 150,000
Industry: Beauty and Cosmetics Products
Job Location: Nairobi
Duties and Responsibilities
BDM Duties
- Contacting potential clients to establish rapport and arrange meetings
- Planning and overseeing new marketing initiatives
- Researching organizations and individuals to find new opportunities
- Increasing the value of current customers while attracting new ones
- Finding and developing new markets and improving sales
- Attending conferences, meetings, and industry events
- Developing quotes and proposals for clients
- Managing a sales team in order to maximize revenue and meet or exceed corporate-set targets
- Forecasting annual, quarterly and monthly sales targets
- Developing specific sales plans to ensure growth both long and short-term
- Educating sales team with presentations of strategies, seminars and regular meetings
- Market Segmentation, analysis and penetration
- Arrange training – products – certifications
- Meet growth objectives
Digital Marketing Duties
- Manage and actively implement social media and other digital marketing methods while integrating new ideas on all the social media platforms
- Conversion of fan/follower base to customers
- Demonstrate ability to map out marketing strategies and then drive that strategy proven by testing and metrics
- Develop a strategy and implement a proactive process for capturing customer online reviews
- Monitor online ratings and respond accordingly
- Identify and engage with brand advocates and engage with industry influencers
- Provide social media insights to the business for implementation
- Measuring results on a weekly basis to tying back objectives and achievements to time and budget
- Developing and managing digital marketing campaigns
- Utilizing a range of techniques including paid search, SEO and PPC.
- Overseeing the social media strategy for the company
- Managing online brand and product campaigns to raise brand awareness
website - Responsibility for planning and budgetary control of all digital marketing
- Review new technologies and keep the company at the forefront of developments in digital marketing.
Job Requirements
- Degree in Marketing, Business Administration or related field preferred
- 5-10 years’ experience in exceptional combination of Business development and Digital Marketing
- Strong communication & interpersonal skills
- Strong analytical skills and are comfortable dealing with numerical data
- Thrive in matrix environments and are adept at influencing and coordinating with different stakeholders
- Results orientated and Drives innovation and growth
- Self-motivated and great interpersonal skills
- Great presentation skills and Customer oriented
How to Apply:
Qualified candidates are encouraged to send CVs quoting relevant skills, qualifications and experience to careers@britesmanagement.com
Interviews will be done on a rolling basis until the position is filled
Only the shortlisted candidates will be contacted