Position Title: Digital Marketer
Industry: Manufacturing
Location: Nairobi
Gross Salary: Competitive
Our client is a local manufacturing company dealing in construction products and packaging solutions.
They seek to hire an experienced and result driven Digital Marketer who will be charged with the responsibility to develop implement, track and optimize digital campaign across all digital channels.
The successful candidate will be expected to develop digital marketing strategies, executions plans and sales budget.
Responsibilities
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against the set KPIs
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Build a large database of existing customers including Developers, Specifies, Contractors, fundis, Hardware Shops, Flower Farms, Movers etc. database, internet generated customer data and any database which may be relevant in achieving the e-mail marketing objectives.
Qualifications & Experience
- Bachelor Degree with Post graduate diploma in professional Digital Marketing.
- Diploma in ICT and proven working knowledge computer skills
- At least four years of experience in digital marketing
- Some experience in sales & marketing
- Proficient using marketing automation technology
- Good Knowledge of latest digital marketing trends
- Very good Business Data Analytics skills which is relevant in decision making
- Proven success in Content Creation that will pull the targeted audience to the brand and for the audience to effectively engage
- Proven success in the implementation of effective Search Engine Optimization & Search Engine Marketing to support all levels of digital marketing
- Very good Customer Relationship Management Skills, which helps to monitor and maximize customer experience
- Good Communication Skills which helps to spread impactful messages, establish trust and build relationships with prospects
- Very good understanding of the Social Media Marketing skills and how this can help the company establish its presence in Social Media in order to achieve the set KPIs
- E-Mail Marketing Skills– continuously develop large customer and prospects database for effective e-mail marketing using the relevant tools
- Knowledge of Basic Design Skills would be added advantage. Visual content today gives more exposure than written content. Videos are now known to have a higher conversion rate, engagement and higher SEO rankings. Some knowledge in Adobe Creative Suite, Canvas, Inkscape etc. would be helpful
- A Team Player and good Interpersonal Skills
- Good appreciation of Emotional Intelligence in people management
- Good time-management skills
How to Apply
If you are up to the challenge, possess the necessary qualification and experience; please send your CV only quoting the job title on the email subject (Digital Marketer-Construction) to jobs@corporatestaffing.co.ke before 14th November 2022.