Our Client, Africa Merchant Assurance Company Limited (Amaco) are looking for a Sales and Marketing Manager.
He/she will be responsible for promoting the company’s businesses, services, products, and brand awareness.
Job Purpose and Key Responsibilities
- Establish positioning, identify target audiences, and develop sales and marketing plans with specific objectives across different channels and segments
- Development and generation of new market business leads & pricing strategies
- Promote the company’s products & services to increase market share, increase brand awareness
and oversee the company’s attendance at major industry‐related events. - Identifying and implementing innovative sales strategies, business development, and coordination of marketing activities
- Oversee the design, branding, advertising, and production of promotional materials such as website and brochures
- Analyzing market trends, preparation of forecasts, and liaising with third‐party marketing agencies
- Development and management of the marketing team’s budgets
- Promoting strong client engagement, retention, and attraction strategies
- Provide leadership, direction, mentoring, and professional development to the sales and marketing team
- Establish and maintain business partnerships with key stakeholders both internally and externally
Requirements
- Bachelor’s Degree in Marketing, Communication, Business Administration, or any related field from a reputable institution
- Master’s Degree in a relevant field will be an added advantage
- Marketing Society of Kenya, Chartered Institute of Management Professional qualification or its
equivalent from a recognized institution - Member of MSK, CIM, or relevant professional body
- Min. 8 years of work experience with a minimum of 3 years as a Sales and Marketing Manager,
preferably in the insurance or banking sectors - Experience in identifying and developing new market opportunities
- Extensive knowledge of marketing strategies, channels, and branding
- Strong commercial business acumen with an innovative and entrepreneurial mindset
- Demonstrated ability to communicate effectively at all levels of the company including reporting to the Board of Directors
- Excellent communication, interpersonal, and client relationship skills
- High level of integrity; Able to maintain utmost confidentiality of information in their possession
- Exceptional analytical and problem‐solving skills
- Strong organizational and creative thinking skills
- Excellent leadership, team building, decision making, and presentation skills
Application Process:
Kindly visit: https://www.racg.co.ke/html/?p=careers to register your career profile or submit your
application to recruitment@racg.co.ke not later than Friday 16th December 2022.