Archer Digital
Position Title: Digital Media Buying Associate
Archer Digital is a digital marketing & advertising agency strongly focused on helping SMEs profitably acquire and retain their customers through Digital Marketing & Advertising.
We are looking for a highly analytical and strategic thinker to join our team as a digital media buyer.
The right candidate has adequate media planning and budgeting skills to get the best ROI, ROAS for ad spend.
Duties and Responsibilities
- Responsible for planning, negotiating and executing digital media campaigns across various channels (including display, video, social, and search).
- Develop and execute digital media plans that align with client business objectives
- Research and recommend new opportunities and strategies for reaching target audiences
- Stay up to date on the latest industry trends and changes, and share insights
- Monitor campaign performance and optimize delivery to meet or exceed KPIs
- Generate post-campaign reports detailing results and insights
- Work with internal teams to develop creative assets for digital campaigns
- QA ad units and placements prior to launch
- Resolve any issues that arise during a campaign
- Maintain relationships with social team, design and production team
Person’s Specifications
- Excellent communication skills
- A deep understanding of the digital media landscape and experience planning and buying media
- Bachelor’s degree in advertising, marketing, business, or related field
- At least 2 years of experience working in digital media buying, planning, or a related role
- Experience with programmatic buying platforms – Google Display & Video 360, Eskimi etc.
- Experience with web analytics tools, such as Google Analytics
- Familiarity with ad serving platforms, such as Google Ad Manager, Meta Ads Manager etc
- Excellent analytical skills and experience using data to inform media decisions
- Strong project management skills with the ability to manage multiple projects simultaneously
- Proven track record of successful media campaigns that delivered on objectives
- Creative thinker with the ability to develop innovative solutions to problems
If interested and qualified, send us a link to some campaign/media buy portfolio/attachment of your work, your CV and cover letter introducing yourself and how you see this position as a fit for you, by 11th January 2023 ‘Digital Media Buying Associate’ at recruitment@archerdigital.co.ke
*The Position is open and available for immediate start