Company: Rattan Direct & Lifestyle Furniture
Position Title: Email Marketing Manager
Industry: E-Commerce Online Retail Business
Location: Nairobi
Salary: Competitive
Rattan Direct is looking for an experienced email marketing manager to be responsible for our end-to-end email marketing strategy, including writing copy, managing email database, compiling a weekly customer newsletter, and more.
This individual will work closely with the sales and marketing teams to identify how to best target user groups and develop the email content they’re seeking.
The ideal candidate will collaborate across functions to deliver an effective email marketing strategy to meet the business objectives in the most efficient and cost-effective manner.
Responsibilities
- Work closely with sales and marketing teams to identify our target
email audience and grow our email list, using particularly placed
sign-up forms and gated content throughout the larger website
Design and implement direct email marketing campaigns. This includes (but is not limited to) developing copy and subject lines, designing email templates, building email lists, and more. - Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements, and establish best practices
- Ensure prompt, accurate, and error-free communication with customers to build loyal relationships and minimize unsubscribes
- Work with leadership to determine goals; report on sales revenue generated from email marketing efforts
- Maintain email database
- Upgrade email sends through sourced graphics, customization, calls-to-action, and additional advanced features
- Ensure emails follow industry standards and privacy policies
Requirements:
- Qualification in marketing or related discipline
- 3+ years of digital marketing, marketing analytics, or email marketing experience, preferably in a related industry
- Strong communication skills – written and oral
- Impeccable grammar, writing skills, and deep understanding of direct vs. indirect email copy
- Ability to track, measure, and report on results of email marketing campaigns to determine ROI
- Sufficient experience in marketing automation and content management systems
- Excellent analytical skills and ability to provide actionable insights from data
- Solid understanding of the sales lifecycle
- Skilled in problem solving and project management
- Self-starter with a history of pushing for deadline-driven results
How to Apply
If you meet the above criteria kindly apply through THIS LINK.