Job Title: Digital Marketer
Location: Along Tala Road Runda, off Kiambu Road, Nairobi.
Job Type: Fulltime
Indepth Research Institute builds the capacity of people, processes, and systems for organizational success and growth as well as nurturing a thriving ecosystem.
We do this through our four lines of services i.e. Corporate Training and Development, Data Analytics Services, Social and Market Research, and Management Advisory.
Job Responsibilities:
Our ideal candidate should:
- Develop and execute a digital marketing strategy for IRES.
- Design digital media campaigns aligned with business goals.
- Create email-marketing campaigns to promote products or services.
- Create a database of emails for lead generation.
- Writing for webpages, blogs, and social media
- Generating, editing, publishing and sharing content (original text, images, and video or blog posts) daily and encouraging community members to take action and manage e-communication on social media platforms.
- Propose copy concepts and present underlying strategic thinking to business leaders
- Writing various copy options and modifying copy until the objective of a campaign is achieved
- Write high-engagement social media content that reflects our brand’s
- Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze the content success
- Produce error-free content that adheres to the company’s style guidelines
- Generate, edit, publish, and share content (original text, images, and video or blog posts) daily and encourage community members to take action and manage e-communication on social media platforms.
Qualifications and Experience
- Should have at least a Degree in Marketing, Journalism, Communications, and Public Relations or any related course.
- 1 year or below experience in Digital marketing in the areas of mass emails, SEO/SEM, and blogging in any fast-paced company.
- Email marketing and drip emails campaigns
- Blogging
- Content Development
- Social Media Marketing
- Prior experience in content marketing, content growth, and SEO
- Intermediate Graphic design
- Intermediate WordPress and web development skills
- Intermediate Video Editing, Animation, and Photo Editing
- Proficiency with website analytics tools (Google Analytics);
- Knowledge in the area of Digital Advertising, buying, and planning media;
- Google Ads Certification required
How to Apply:
Click Here to Apply>>https://topprofessionals.africa/job/digital-marketer/