| Published | April 22, 2023 |
| Expires | May 20, 2023 |
| Location | Nairobi County, Nairobi, Kenya |
| Category | Communication & Media |
| Job Type | Full-time |
Description
Job Title: Marketing and PR Manager
Industry: Hospitality
Location: Nairobi
Gross Salary: Competitive
Our client in the hospitality sector is seeking to hire a Marketing and PR Manager to efficiently oversee the complementary duties of the public relations and marketing departments as well as to enhance brand reputation through the development of thorough marketing strategies and stakeholder management.
The Marketing and PR Manager will also be responsible for overseeing, coordinating, and putting into action key product development and marketing strategies to increase the company's equity and market share.
Key Responsibilities
- Developing marketing plans that incorporate traditional and online marketing techniques to reach target audiences
- Managing the implementation of marketing campaigns by creating ads, brochures, flyers, social media posts, and other promotional materials
- Developing new products or services based on current trends in the industry
- Analyzing competitive products or services to identify potential areas for improvement or change in order to gain market share
- Coordinating publicity events such as trade shows, community events, or social gatherings where potential customers can get acquainted with the brand
- Developing advertising strategies, such as print ads or commercials, that promote products or services to a specific audience
- Planning strategies for making a company or product recognizable in the marketplace
- Developing an effective online presence for a brand through websites, blogs, social media channels, and other online platforms
- Measuring the success of marketing campaigns by analyzing sales figures, customer feedback, and any other factors that indicate whether objectives were met
- Overseeing all marketing activities related to advertisement and sales promotion
- Analyzing the market to identify the target audience and current market trends
- Occasionally assessing [the product/service] to determine if any adjustments are needed to match customers’ demands statistics
- Ensuring a positive public image and consistent media coverage of our company’s initiatives/programs/actions and objectives
- Managing a team of Public Relations Specialists and assisting in the creation of press releases and social media posts that preserve our reputation
- Responding to media inquiries for information release
- Building impactful public relations strategies that shape the public perception of our organization
- Maintaining strong connections with media representatives
Key Skills & Requirements
- Bachelor’s degree in a relevant field—Marketing, Public Relations, Communications, Journalism, or similar
- 5+ years of experience in marketing or public relations managerial roles
- Outstanding analytical skills—being able to foresee challenges and come up with solutions
- In-depth understanding of social media
- First-class written and spoken communication
- Budget management skills
- Track record in Marketing, Product Development.
- Excellent understanding of Strategy and Communication.
- Proficient in Microsoft Office and project management software
How to Apply
If you are up to the challenge and possess the necessary qualification and experience; please send your CV only quoting the job title on the email subject (Marketing and PR Manager - Hospitality) to careers@muthuhotelsmgm.com before 19th May 2023.