Job Title: Online Marketer
Industry: Retail
Location: Nairobi
Gross Salary: 35k -50k
Our client is an Electronics Retail Company based in Nairobi seek to hire ambitious and energetic online marketers to help expand their business and penetrate the market.
S/He should have a flair for networking with top companies.
Responsibilities
- Design and implement a strategic business plan that expands the company’s customer base and ensures its strong presence.
- Analyzing market trends and preparing forecasts.
- Identifying market opportunities through meetings, networking, and other channels.
- Meeting existing and potential clients.
- Liaising with colleagues to develop sales and marketing strategies and drive Offline Marketing initiatives
- Attending events such as exhibitions and conferences and designing, managing, and evaluating marketing campaigns
- Research and identify the needs of the company and customize solutions.
- Identify emerging markets and market shifts while being fully aware of new products and competition status.
- Suggest sales training programs and techniques for the sales team.
- Conceptualizing strategies to market products, generate sales conversions and deliver a superior customer experience.
- Track the progress of weekly, monthly, quarterly, and annual objectives and ensure that the campaigns are within the budgets
- Initiate and execute offline activations to increase awareness and adoption by using print media, billboards, ATL/BTL marketing, and other conventional marketing techniques.
- Plan, develop social media campaigns, and analyze the running of these campaigns.
- Crafting compelling content and getting it posted across top latest social media accounts.
- Providing technical as well as various application-related support to the sales and marketing teams and customers.
- Maintaining pricing information on specific products.
- Participating in product development and go-to-market processes.
- Identifying new sales and marketing channels and technologies as well as finding the best solutions to promote the business.
- Directing social media engagement strategy and Reviewing advertising material for digital, electronic & print media
- Collaborating with advertising agencies for brand awareness and lead-generation activities
- Preparing advertising contracts with different advertising agencies
- Overseeing branding, advertising, and promotional campaigns.
- Promoting our projects at trade shows and major industry-related events.
- Building a strong brand image by working with electronic and print media partners.
Qualifications and Requirements
- Diploma in a Business-related field.
- Minimum 2-3 years experience in a business development role.
- Previous experience working as an online or Convectional Marketer will be an added advantage.
- A demonstrated ability to successfully lead teams to deliver to consistently high standards.
- Dynamic, ability to multi-task, work in a team, under pressure and own initiative, and close a sale.
- Excellent spoken and written communication skills and a proven ability to present to high-level stakeholders in a confident and mature manner.
- Excellent interpersonal skills and ability to effectively manage internal and external customers.
- Computer literate with working knowledge of all Microsoft Office applications.
- Able to deliver agreed KPIs in a result-driven environment.
How to Apply
If you are up to the challenge and possess the necessary qualification and experience; please send your CV only quoting the job title on the email subject (Online Marker – Retail ) to hr@gea.co.ke on/before 25th May 2023.