Position Title: General Marketing Manager
NATURE OF JOB
FULL TIME
INDUSTRY
MANUFACTURING
SALARY
KSH 500,000-700,000 NEGOTIABLE
JOB LOCATIONS
KIAMBU
Duties and Responsibilities
- Direct the Marketing function, guide strategic planning and develop effective consumer campaign and commercialization programs intended to deliver revenue by driving customer recruitment, usage frequency & retention metrics.
- Define the Corporate brand and the respective consumer brands and develop a powerful affinity in consumer minds.
- Cascade the business strategy to the team; Develop & implement marketing strategy-led annual plans in line with the business strategy and ensure flawless execution to meet set brand & financial metrics within approved budgets.
- Oversee the digital marketing efforts and management of digital assets including supervision of assets – websites, apps, and social media as well as drive content strategy development & rollout to deliver highly engaged communities.
- Develop a deep understanding of client preferences and trends, based on research - customer satisfaction surveys, focus groups and market research tools.
- Administration of direct marketing initiatives on ATL, BTL, Experiential & Digital to deliver both performance of set KPIs and excellence in customer experience.
- Effectively inspire, teach, coach and develop the Marketing & Communications Team.
- Manage 3rd party agency resources effectively, including advertising, public relations and corporate communication efforts to capitalize on BDL brand presence opportunities
- Carry out weekly, monthly and quarterly reviews with agencies responsible for the brands.
- Monitor the weekly/ monthly volumes by brand versus targets in the approved business budget.
- Prepare weekly and monthly reports to management in line with the business trends.
- Evaluate market trends reports from 3rd party agencies and report on opportunities and gaps in the market.
- Support the business and respective departments in developing and producing their marketing and consumer facing requirements.
- Drive the business agenda with strategic partners who provide inputs or have contractual arrangements with the business (Danone | Tetra pack | Disney).
- Develop and communicate functional goals, objectives and results.
- Plan and implement marketing strategies with various brand managers.
- Oversee the production of all marketing materials, including printed documents, media advertising spots, website content, and social media accounts.
- Monitor competitor activity and brainstorms potential improvements or changes in marketing strategy, products, or services.
- Manage the marketing department budget and use financial strategy to advise all marketing plans.
- Develop segmentation and customer relationship models that better identify targets and allow for more customized marketing programs
- Ensure access to major media channels and important sponsorships.
- Prepare and present daily/ weekly/ monthly reports to senior management.
- Any other duties that might be assigned by the supervisor
Key Requirements Skills, experience and qualification
- Bachelor’s Degree in Commerce, Business Administration (Marketing or Sales option) or a related field
- Post Graduate or Higher Diploma in Marketing (MSK, CIM) or a relevant field as an added advantage.
- At least 15 years’ experience in a busy FMCG environment.
- With a minimum of 5 years in a leadership position, heading a marketing function
- Proficiency in MS Packages, project management tools, brand tracking tools and media tracking tools (e.g. - PowerPoint, Excel, Word, MS Project, etc.).
- Knowledge of relevant regulatory requirements
- Experience in analyzing large amounts of data and trends
- Experience managing multiple brands.
- Conversant with ISO 9001:2008/2015, FSMS & FSSC, OHS, EMS, ILS.
- Proven work experience in brand management.
- Knowledge of the country geography and different market segments
- Knowledge of sales process
- Knowledge of marketing process and segmentation
- Knowledge of the budgeting process
- Interpersonal skills
- Communication skills (written and verbal).
- Leadership skills.
- Ability to think creatively and innovatively.
- Strong research and analytical skills.
- People management skills.
- Customer service skills.
- Quality focus
- Building collaborative relationships
- Decision making and problem-solving skills.
- Negotiation skills
- Networking skills
- Conflict management
- Resource mobilization skills
- Ability to work under pressure
HOW TO APPLY
- If you meet the above qualifications, skills and experience send CV urgently to recruitment@britesmanagement.com quoting the job title as the subject line on your email
- Interviews will be conducted on a rolling basis until the position is filled.
- Only the shortlisted candidates will be contacted.