Position Title: Digital marketer
Location: Along Tala Road Runda, Off Kiambu Road, Nairobi.
Job Type: Full Time
Indepth Research Institute (IRES) is a Global Corporate Training and Professional Services firm with our headquarters in Nairobi, Kenya. We work with organizations of all sizes and in all industry sectors to drive organizational performance, productivity, sustainability and success.
Job Responsibilities:
Our ideal candidate should:
- Develop and execute a digital marketing strategy for IRES.
- Design digital media campaigns aligned with business goals.
- Create email-marketing campaigns to promote products or services.
- Create a database of emails for lead generation.
- Writing for webpages, blogs, social media
- Generating, editing, publishing and sharing content (original text, images, and video or blog posts) daily and encourage community members to take action and manage e-communication on the social media platforms.
- Propose copy concepts and present underlying strategic thinking to business leaders
- Writing various copy options and modifying copy until the objective of a campaign is achieved
- Write high-engagement social media content that reflects our brand’s
- Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze content success
- Produce error-free content that adheres to the company’s style guidelines
- Generate, edit, publish and share content (original text, images, and video or blog posts) daily and encourage community members to take action and manage e-communication on the social media platforms.
Qualifications and Experience
- Should have at least a Degree in Marketing, Journalism, Communications, and Public Relations or any related course.
- Google Ads Certification required
- 1 year or below experience in Digital marketing in the areas of mass emails, SEO/SEM, blogging in any fast paced company.
- Email marketing and drip emails campaigns
- Blogging
- Content Development
- Social Media Marketing
- Prior experience in content marketing, content growth.
- Intermediate Graphic design
- Intermediate WordPress and web development skills
- Intermediate Video Editing, Animation and Photo Editing
- Proficiency with website analytics tools (Google Analytics);
- Knowledge in the area of Digital Advertising, buying and planning media;
How to Apply: