Oasis Healthcare
Position Title: Marketing & Liaison Officer
Oasis Healthcare Group Limited is Kenya’s first and largest countrywide fully integrated private healthcare system, registered in October 2015 and born out of the Oasis Group Practice model of health services provision to harmonize the various companies & facilities existing across the country under the Oasis umbrella. We currently have facilities in the following counties: Kisii, Nyamira, Migori, Homa Bay, Siaya, Uasin-Gishu, Kitui, Nairobi, Kakamega, Bungoma, Busia, and Kajiado.
LOCATION: SIAYA
Job Summary
The Marketing and Liaison Officer will be responsible for developing marketing strategies, fostering relationships with stakeholders, and promoting the hospital's services to the community and potential clients.
Key Responsibilities
- Develop comprehensive marketing plans and strategies to promote hospital services, specialty programs, and healthcare initiatives.
- Implement marketing campaigns across various channels, including digital media, print, social media, and community outreach programs.
- Cultivate and maintain relationships with referring physicians, healthcare professionals, community organizations, and local businesses to enhance collaboration and referrals.
- Act as a liaison between the hospital and external stakeholders to promote partnerships and collaborations.
- Organize and coordinate community outreach events, health fairs, seminars, and workshops to raise awareness about hospital services and health-related topics.
- Represent the hospital at industry conferences, networking events, and relevant community gatherings to promote the hospital's brand.
- Develop engaging marketing content, including brochures, newsletters, and website content, to effectively communicate the hospital's offerings.
- Collaborate with the marketing team to create compelling visual and written materials aligned with the hospital's branding guidelines.
- Monitor and analyze marketing campaign performance metrics, track ROI, and generate reports to evaluate the effectiveness of marketing initiatives.
- Utilize data-driven insights to optimize marketing strategies and recommend improvements.
Qualifications & Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 2 years of experience in marketing, public relations, or healthcare marketing, preferably within a hospital or healthcare setting.
- Strong understanding of marketing principles, digital marketing tools, and social media platforms.
- Excellent communication, networking, and interpersonal skills.
- Creative thinking, problem-solving abilities, and a proactive approach to marketing initiatives.
- Proficiency in marketing analytics and reporting tools.
Application Instructions
- Interested candidates are to email their cover letter and detailed curriculum vitae ONLY; including names and contacts of three references, to hr@oasishealthcaregroup.com on or before 20th January 2024.
- The email subject line MUST include the job title and preferred location of the position being applied for, e.g., “MARKETING & LIAISON OFFICER- SIAYA”
- Canvassing of any nature will lead to automatic disqualification.